Fitness center in northwestern Arizona enjoys great banking relationship with NB|AZ
Havasu Fitness, a 23,000-square-foot gym and fitness center in Lake Havasu City, Ariz., caters to four distinct customer populations in addition to town residents: snowbirds in winter; college students during spring break; recreational boaters and jet skiers in the summer; and regatta and event participants in the fall. “Daily walk-ins, who are all ages up to their 90s, are one of our biggest revenue streams,” said Dale Bailey, who together with her husband Jack has owned Havasu Fitness since 1994.
Customers appreciate many things about Havasu Fitness, Dale said—especially an outstanding level of customer service, “the surgically clean condition of our facility and a stellar team of knowledgeable, experienced employees.” The facility also features beautiful décor patterned after the Grand Canyon. Through original painted murals, the ground level is designed to be reminiscent of the Colorado River in the Canyon, Dale said, and the upstairs is intended to resemble the rim. “We’ve been told by clients that ours is the most beautiful gym they’ve ever seen,” Jack said.
Just as their customers value the high degree of attention to detail at Havasu Fitness, Dale and Jack are grateful for the personal service they receive as customers of National Bank of Arizona. “When we were looking for a new banking relationship, NB|AZ was amazing,” Dale said. “They took the time to learn about and understand our industry and they’ve been an outstanding partner and resource for us if we need advice about expanding our business. They help us run our business by being that resource we can tap at any time.”
Their NB|AZ banker, Rose Marie Eaton, reciprocates the compliment. “Dale and Jack really pay attention and listen to their clients,” she said, citing as an example the couple’s decision in June of last year to expand the facility’s hours to 24 hours a day.
“The constant demand to grow and adapt to change is part of what inspires us in this business,” Dale said.
Story by Debra Gelbart | Photography by Mark Lipczynski