CONGRATULATIONS, EVIL CONTROLLERS!
Winner of National Bank of Arizona’s ’20 Grand to Build Your Brand’ sweepstakes
By Debra Gelbart
This spring, National Bank of Arizona and Republic Media launched Arizona Business Today, a multi-platform campaign utilizing newspaper, television and online social media to recognize many of NBAZ’s valued clients. Companies spotlighted in the six-month-long series have achieved a high level of success in business. In this entrepreneurial spirit, Tempe-based Evil Controllers was selected from hundreds of entries to receive $20,000 in National Bank of Arizona’s “Build Your Brand” sweepstakes.
Evil Controllers founder Adam Coe and his brother Jonah Coe, the company’s COO, will receive $10,000 from National Bank of Arizona and $10,000 in advertising from Gannett.
What do you most want people to know about Evil Controllers?
“We identify limitations or flaws with original-equipment Xbox and PlayStation controllers and improve the functionality or the ergonomics of them by modifying the shape or specific features,” Adam said.
“We connect the gamer with a product perfectly suited to that gamer’s needs,” Jonah said.
How will you use this sweepstakes award?
“We will use the money to increase our social media presence,” Adam said, “to get in front of gamers.”
“We’ve never had an advertising budget this large before,” Jonah said. “We hope we can use it to enhance our visibility on television, in print and online.”
What surprises people about your company?
“That we’ve been committed to helping gamers with restricted mobility or other limitations ever since we established our business in 2007,” said Adam, who came up with the idea of modifying controllers in his dorm room during his freshman year of college. “I’ve learned how to redesign a controller for almost anyone, no matter how complex the request,” Adam said. “I feel it’s my obligation to help gamers with limited mobility or who may be bedridden. It can change their lives.”
What advice do you have for other young entrepreneurs?
“If you’re passionate about something it doesn’t really matter what anyone else thinks,” Adam said. “Whether you succeed or fail, you’ll never kick yourself for doing what you believe is right.”