A Family Affair
NB|AZ® helps family-owned restaurant thrive for generations to come
In business, location is everything.
Just ask the Gebran family, owners of U.S. Egg Restaurant, a breakfast and lunch eatery that has been serving Valley diners for more than 30 years.
“The restaurant business, it’s in our blood,” says George Gebran, one of the four brothers who own and run U.S. Egg and its six locations.
The Gebrans moved to Arizona in 1991 when the two eldest sons decided to attend Arizona State University. Oscar Gebran, the family’s patriarch, ran a successful restaurant in Cedar Rapids, Iowa, but made the decision to move out west to keep the family together. Once they arrived, he purchased U.S. Egg in Tempe, which was already established, but up for sale.
“My dad bought the restaurant and we started working together as a family: my dad, my three brothers Gebran, Mike and Mario; my sister Vera; and myself,” says George. “It was a true mom-and-pop shop.”
With most of the Gebran children attending college at that time, the family ran the Tempe location for 10 years before taking the next step towards expanding and opening a second location.
“In early 2000, we came across a patch of dirt for sale at Scottsdale and Osborn roads,” says George. “It was near Old Town Scottsdale and Scottsdale Stadium. We knew that location would be a slam dunk.”
Five years later, the Gebrans, opened their third location on Greenway and Seventh Street in north-central Phoenix. The brothers had all graduated from college and the focus was finally on expanding the brand. In fact, over the last six years, the family opened four more locations in Phoenix, Scottsdale and Chandler.
“We attribute our longevity to consistency, steady growth, and keeping things simple,” says George, adding that being engaged in the community has also attributed to their success. “Corporate responsibility is a huge part of our culture. We work with organizations that focus on foster children and homeless veterans. These causes are very important to us.”
In celebration of their 31 years in business, U.S. Egg is holding a pajama drive to raise 3,100 pairs of pajamas for Arizona Helping Hands, an organization that provides basic essential needs to children in foster care. They are also volunteering 3,100 hours to Mana House, a veteran’s shelter in downtown Phoenix.
“We believe in the power of partnerships,” says George, “especially with organizations that support and believe in us, like National Bank of Arizona.”
The relationship began when the Gebrans got the opportunity to open the Chandler location.
“We met at the site to look at the property,” George says. “Next door was a National Bank of Arizona branch, so we walked over and talked to them about getting a loan to purchase the property and construct the building.”
Touting the bank’s exceptional customer service and commitment to supporting their business needs, George says the relationship has been instrumental in their growth and continued success.
“National Bank of Arizona has always been in our corner,” George says. “We truly value our relationship with them.”